Over the weekend I was reminded about a book that I once loved – ‘The 22 Immutable Laws of Marketing’. I found it sitting in a corner of my office, tucked away collecting dust. When I picked it up, I quickly flipped through the pages, skimming the details of each law, remembering how great of a book it is. Then it hit me.

What if you could use AI to help build a business or SaaS tool in much less time than you could on your own? Surely you could start a business more efficiently using AI, right? This peaked my interest.

I decided to test the idea a bit and quickly logged in to my ChatGPT-4 account.

ChatGPT quickly proceeded to outline all 22 laws written in the book.

Great, the AI was familiar with the concepts from the book. I then proceeded to ask ChatGPT to create a SaaS product by using the principles in this book, asking to also include answers to key business questions, and a business that could be operated by a Solopreneur with minimal capital and resources at disposal. I asked that the business built be specifically in the Realtor market.

The initial output was ‘okay’ and produced a sort-of interesting concept, a business called - RealtyNest. It was somewhat generic, but was feasible.

Here is a preview:

However, this business didn’t satisfy me and wasn’t quite good enough of an idea, so I pushed further.

Now this is where things started to get more interesting.

Here is the output and response:

Not bad, eh? What if you could automate this process? What if you could scale AI business creation? Sounds crazy, but possible.

Now that I had a decent business idea with some hypothetical projections, could I build a brand around it? How difficult would it be to create a brand using ChatGPT – and would it be any good?

I asked and this is the result I received:

Not bad for a first attempt, with very little instruction - and something I could work with. I now had a very simple brand identity and I could now try to represent it visually. I finally asked ChatGPT to create a series of design prompts for me, so that I could do just that.

First, I needed a design prompt for the brand identity itself. What would the brand look like?

Here’s what ChatGPT gave me:

Here is the visual design produced:

Next, I wanted to see what the product/platform UI itself might look like.

Here is the visual design produced:

Lastly, could I capture an image of what this new hypothetical SaaS tool might look like on an iPhone?

It did it. ChatGPT, with minimal instruction was able to:

• Produce a SaaS business idea within a specific niche (realtor market)
• Make market and pricing projections
• Build a simple brand with a core set of values and assumptions
• Visualized it and what the potential creative design would look like

Not bad for a 15-minute session! Now the big question remains to be tested…. Can this be automated and scaled?

We shall see.